I can’t believe we’re finally here on launch day. Well, early release launch day (our Official Launch is in May). It’s been a long and winding road, but I’m so proud of the team here at Freck for bringing this product to the finish line and never compromising the quality of our product.
I’ve been chatting with many of you on social media about the new product & brand, and would like to take the opportunity to clarify a few common questions.
Freck vs. Freck Yourself
Freck is a new product and brand. We love the content we created as Freck Yourself, but we have redesigned the look to feel more playful, vibrant, and fun. Keep an eye out for new content in the coming months leading up to our May launch.
The New Application
The formula no longer lasts 24-48 hours. We have switched from temporary freckles to a long-wear freckle, meaning it washes off with your makeup. We did this because so many customers wanted to use the product, but couldn’t use it on top of any other makeup. Or, if they applied the Freck first, their foundation would cover it up.
What we noticed with the rollerball method is that everyone who used it actually ended up ditching the stencils and just going freehand after a few applications. It’s like learning to apply eyeliner, just takes a couple tries to get it perfect.
Freck is much easier to apply. You have more design control, they are realistic, and everyone can use it regardless of their makeup regimen.
The Waitlist & Early Release
Our Official Launch will be at the end of May, 2017. As a thank you to everyone who has waited, we wanted to get a small run of product out to you while we work on manufacturing in volume. If you don’t get a vial this time around – don’t worry! We will be up and running in two months. Between now and then, we will also be working on product development for additional Freck shades, as well as some new product lines. Can’t wait to share them with you!
I could shout from rooftops for hours on end about how grateful I am for all of you. There were so many emails that really touched my heart, maybe one day I’ll put together a blog post of my very favorites so you can see the kind of support that has been flowing in over the last year. I can’t wait to share the product with you, please don’t hesitate to reach out to our team if you have any questions or concerns.