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RICH BITCH SERUM

PROTECT + PRIME SERUM net wt. 30mL | 1fl oz.

Rated 5.0 out of 5
Based on 30 reviews

Meet RICH BITCH Protect + Prime Serum, a multi-benefit serum primer that protects, hydrates and rejuvenates skin, creating a smooth canvas for all day makeup wear. The newest memeber of our RICH BITCH family is a hybrid serum primer with a lightweight cream to oil texture and a unique elastic stretch that hugs and hydrates while forming a breathable, protective moisture barrier. Created to be worn under makeup or on its own for that "I drink 8 glasses of water a day" glow.

Pair with RICH BITCH Cactus + Vitamin C Moisturizer and RICH BITCH Nourishing Plant + Peptide Lip Balm for locked-in, all day hydration.

Consumer Perception Testing (Results from an in-home use study of 32 subjects over 2 days):

  • 100% said skin felt immediately smooth after application
  • 96% said skin felt immediately nourished, healthy and hydrated after application and at 90% after 8 hours of use
  • 93% said when used with foundation, skin was softer, healthier and glowing after 8 hours of use
  • 93% said skin looked healthier than with foundation alone
  • 87% said when used under makeup, foundation stayed in place after 8 hours of use
  • 87% said pores, fine lines and imperfections were blurred and less noticeable after 8 hours of use
  • 84% said foundation had all day wear

Freck stands behind our products 100%. We offer free returns up to 14 days after you receive your package.


Rated 5.0 out of 5
Based on 30 reviews
Unit price  per 
- +

How To Apply

Apply one to two pumps in the morning after cleansing and toning to prime and protect your canvas for makeup application. At night, pat on after your moisturizer of choice to lock in hydration.

Key Ingredients

PRICKLY PEAR OIL: hydration and barrier protection
JAPANESE CAMELIA OIL: fatty acids and vit E that help to hydrate and improve skin texture
MEADOWFOAM SEED OIL: balancing skin anti-oxidant
YAM ROOT: strengthens skin barrier and supports elasticity
ROSEMARY LEAF EXTRACT: a soothing anti-oxidant

Ingredients

AQUA (WATER, EAU), CETYL ETHYLHEXANOATE, GLYCERIN, PROPANEDIOL, COCOS NUCIFERA (COCONUT) OIL, SQUALANE, BUTYLENE GLYCOL, CAMELLIA JAPONICA SEED OIL, METHYL TRIMETHICONE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, 1,2-HEXANEDIOL, CETYL PHOSPHATE, OPUNTIA FICUS-INDICA SEED OIL, DIOSCOREA JAPONICA ROOT EXTRACT, ARGININE, SODIUM HYALURONATE, ORYZA SATIVA (RICE) BRAN EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) EXTRACT, ROSEMARY OFFICINALIS (ROSEMARY) LEAF EXTRACT, TOCOPHEROL, CETYL ALCOHOL, CAPRYLYL GLYCOL, PARFUM (FRAGRANCE), SODIUM POLYACRYLATE, XANTHAN GUM, SODIUM PHYTATE, BENZYL SALICYLATE, HEXYL CINNAMAL, LIMONENE, ALPHA-ISOMETHYL IONONE, GERANIOL.

RICH BITCH SERUM IN THE WILD

average rating 5.0 out of 5
Based on 30 reviews
  • 5 Stars
    29 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
Ease of Use
Rated 5 out of 5
Long Lasting
Rated 4 out of 5
30 Reviews
Reviewed by Abby F.
Verified Buyer
I recommend this product
Skin Type
Sensitive
Rated 5 out of 5
Review posted

MY NEW OBSESSION

Let’s just say, Sephora’s Freck section needs an immediate expansion. I mean, do people know about this serum?!

Since the pandemic, my skincare routine has overhauled emphasizing a reliance on a healthy base for minimal makeup. Rich Bitch is SO smooth, yet balances thickness and cleanliness so I feel like I’m covered throughout the day. Will absolutely be buying more from this brand.

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Ease of Use
Rated 5 out of 5
Long Lasting
Rated 5 out of 5
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Reviewed by Kate S.
Verified Buyer
I recommend this product
Skin Type
Dry
Rated 5 out of 5
Review posted

Wowza 😍

Wow is this stuff magic!! Hydrates and truly makes me magic stay! Highly suggest using with cheekslime for a slayed looked!!

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Ease of Use
Rated 5 out of 5
Long Lasting
Rated 5 out of 5
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Reviewed by Sam
Verified Buyer
I recommend this product
Skin Type
Sensitive
Rated 5 out of 5
Review posted

Love it!

Love this serum - I usually wear it under my other moisturizer. It goes on smooth and feel like my skin is more radiant since using it.

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Ease of Use
Rated 5 out of 5
Long Lasting
Rated 5 out of 5
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Reviewed by Ross A.
Verified Reviewer
I recommend this product
Skin Type
Normal
Rated 5 out of 5
Review posted

Feeling Right

This serum has my face feeling rejuvenated and awake!

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Ease of Use
Rated 5 out of 5
Long Lasting
Rated 5 out of 5
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Reviewed by Christine
Verified Reviewer
I recommend this product
Skin Type
Combination
Rated 5 out of 5
Review posted

Ultimate no makeup dewy glow

I don’t like to look like I’m wearing makeup. I love the dewy glow I get wearing rich bitch on its own or under some spf. Instant highlight and dewy glow🤗

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Ease of Use
Rated 5 out of 5
Long Lasting
Rated 5 out of 5
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